汞授貉讣吴酵认瓮夹婆寺歧揪
第一章 单元测试
1、
A private limited company must have a minimum share capital. Shares can be freely bought and sold by members of the public.
A:对
B:错
答案: 错
2、
An export trading company provides support services for firms engaged in exporting. This may include warehousing, shipping, insuring and billing on behalf of the client.
A:对
B:错
答案: 对
3、
Shares of a public limited company can not be freely offered to the general public, nor can shares be transferred between members without the consent of the other shareholders.
A:对
B:错
答案: 错
4、
Both Adidas and Puma are currently multinational corporations headquartered in Germany
A:对
B:错
答案: 对
5、
With the form of partnership, the business may have from two to fifty or more members, each receiving varying shares of the profits depending on their investment or contribution and having total and unlimited personal liability for the debts incurred.
A:对
B:错
答案: 对
6、
Good design brings a house and garden together as a single ________. ()
A:Entity
B:organization
C:property
D:structure
答案: Entity
7、
Buying in _________ is more economical than shopping for small quantities. ()
A:many
B:lot
C:bulk
D:amount
答案: bulk
8、
He works for a large American ___________. ()
A:corporate
B:corporation
C:cooperate
D:cooperation
答案: corporation
9、
He told his followers to snap __________ shares immediately. ()
A:on
B:down
C:in
D:up
答案: up
10、
The factory has a 1000 _________. ()
A:staff
B:worker
C:workforce
D:labor
答案: workforce
第二章 单元测试
1、
Board of directors hold shares of stock in the company and receive a share of the profits as dividends.
A:对
B:错
答案: 错
2、
Shareholders elect a CEO to make decisions and it is responsible for deciding the overall company policy and capital expenditure.
A:对
B:错
答案: 错
3、
Executive directors are concerned with the day-to-day running of the business.
A:对
B:错
答案: 对
4、
CEO is typically responsible for the corporation’s entire operations and reports directly to the chairman and board of directors. It is the his responsibility to implement board decisions and initiatives, and to maintain smooth operation of the firm with senior management’s assistance.
A:对
B:错
答案: 对
5、
Directors provide regular advice to the company but are not directly involved in the day-to day supervision of the company.
A:对
B:错
答案: 错
6、
We provide all the support you need to achieve _________ results, or value, or both, from whatever products you buy . ()
A:minimum
B:optimum
C:premium
D:gremium
答案: optimum
7、
In the process we will stimulate investment, create jobs, ___________ consumers and, by the way, help address climate change. ()
A:power
B:inpower
C:enpower
D:empower
答案: empower
8、
Minor tasks should be ____________ to your assistant. ()
A:delegated
B:controlled
C:facilitated
D:dismissed
答案: delegated
9、
Celebrating individual accomplishment could not only invigorate our employee ________, but also instill work with meaning and joy.()
A:feeling
B:emotion
C:atmosphere
D:morale
答案: morale
10、
Women tend to _________ their success to external causes such as luck. ()
A:attribute
B:contribute
C:tribute
D:distribute
答案: attribute
第三章 单元测试
1、
A economic and monetary union is a trading bloc that gives preferential access to selected goods and services from the participating countries by reducing tariffs but not by abolishing them completely.
A:对
B:错
答案: 错
2、
A preferential trade area is A group of independent countries with a common market, no trade barriers between members, and a single currency.
A:对
B:错
答案: 错
3、
A customs union is a type of trade bloc which has no tariff barriers between members and is composed of a free trade area with a common external tariff.
A:对
B:错
答案: 对
4、
The Council of the European Union is one of two legislative bodies and together with the European Parliament serves to amend and approve the proposals of the European Commission.
A:对
B:错
答案: 对
5、
European Parliament is the executive branch of the European Union, responsible for proposing legislation, implementing decisions, upholding the EU treaties and managing the day-to-day business of the EU.
A:对
B:错
答案: 错
6、
The cost of the recession will push the budget _________ to some 12% of GDP this year. ()
A:surplus
B:balance
C:deficit
D:gap
答案: deficit
7、
You must meet your _________ this month. ()
A:quota
B:tax
C:tariff
D:amount
答案: quota
8、
As a large commodity producer, it has been blessed by a __________ in the prices of its exports thanks to booming global demand. ()
.
A:surplus
B:survival
C:soar
D:surge
答案: surge
9、
Indians were the ___________ inhabitants of America. ()
A:home
B:indigenous
C:foreign
D:individual
答案: indigenous
10、
Unless expressly stated, no term of this Agreement is intended to _________ a benefit on a third party. ()
A:infer
B:confer
C:refer
D:defer
答案: confer
第四章 单元测试
1、
Nowadays, supported by IT networks such as the internet, virtual marketplaces have become more and more flourishing where electronic commerce is carried out.
A:对
B:错
答案: 对
2、
Stocks and shares are traded on stock markets (or stock exchanges) around the world.
A:对
B:错
答案: 对
3、
Headquartered in Malaysia, APEC was established in 1989 as an intergovernmental forum for 21 Pacific Rim member economies.
A:对
B:错
答案: 错
4、
Headquartered in Jakarta, Indonesia, ASEAN was established in 1967 as a regional intergovernmental organization comprising 20 countries in Southeast Asia.
A:对
B:错
答案: 错
5、
Emerging markets are the world’s fastest growing economies, contributing to a great deal of the worlds explosive growth of trade.
A:对
B:错
答案: 对
6、
The purpose of ____________ and forecasting is to guarantee the accuracy and timeliness of business decision. ()
A:market strategy
B:market research
C:market segmentation
D:market publicity
答案: market research
7、
Yum! Brands, which owns KFC and Pizza Hut, has repositioned itself as an ________ company in China, offering comfortable dining for middle-class families rather than fast food for the masses. ()
A:upmarket
B:down market
C:mass market
D:niche market
答案: upmarket
8、
Britain is also attractive to advertisers because it is a homogeneous market, so there is no need to tailor advertisements for different parts of the country. ()
A:same
B:similar
C:homogeneous
D:equal
答案: homogeneous
9、
To be successful selling to them, you have to cater ________ their emotions and concerns more than ever before. ()
A:to
B:with
C:for
D:up
答案: to
10、
Any enterprise cannot _________ resources, it is the poor efficiency and uneconomical to finish all links of the business activities independently. ()
A:gain
B:control
C:master
D:monopolize
答案: monopolize
第五章 单元测试
1、
In terms of money borrowed or lent, aninvestment usually represents either a debt or an equity interest.
A:对
B:错
答案: 对
2、
Equity represents funds lent in exchange for interest income and the promised repayment of the loan at a given future date.
A:对
B:错
答案: 错
3、
When you buy a debt instrument like a equity, in effect you lend money to the issuer. The issuer agrees to pay you a stated rate of interest over a specified period of time, at the end of which the issuer will return the original sum.
A:对
B:错
答案: 错
4、
Bond represents on-going ownership in a business or property.
A:对
B:错
答案: 错
5、
An equity investment may be held as a security or by title to a specified property. The most popular type of equity security is common stock.
A:对
B:错
答案: 对
6、
_______ is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet.
A:Angel investment
B:Venture capital
C:IPO
D:Crowdfunding
答案: Crowdfunding
7、
I put some money in my __________ every month for rainy days. ()
A:saving account
B:checking account
C:bank
D:shares
答案: saving account
8、
He transferred the ___________ of the house to his wife . ()
A:control
B:property
C:ownership
D:certificate
答案: ownership
9、
The company has ___________ into a major chemical manufacturer.
A:evolve
B:involve
C:revolve
D:convolve
答案: evolve
10、
The theory was developed ____________ to the earthquake of 1906.
A:consequent
B:subsequent
C:later
D:sequent
答案: subsequent
第六章 单元测试
1、
An idea is a non-material action resulting in a measurable change of state for the purchaser caused by the provider.
A:对
B:错
答案: 错
2、
Patents are a physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.
A:对
B:错
答案: 错
3、
The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.
A:对
B:错
答案: 错
4、
The core product is in the center of the circle. it is defined as the benefit that the product brings to the customer.
A:对
B:错
答案: 对
5、
The product life cycle discusses the stages which a product has to go through since the day of its roll-out to the day it is taken away from the market.
A:对
B:错
答案: 错
6、
Is there space for your product or service in the market or is the market ________? ( )
A:enough
B:full
C:saturated
D:complete
答案: saturated
7、
When you are alert you feel the solidity of your being, it is almost ________. ( )
A:tangible
B:intangible
C:tough
D:heard
答案: tangible
8、
__________ are low and many companies are struggling. ( )
A:Balances
B:Margins
C:Earnings
D:Bonus
答案: Margins
9、
Rural people have been offered subsidies to buy “____________”, and taxes on small cars have been cut. ( )
A:Black goods
B:grey goods
C:brown goods
D:white goods
答案: white goods
10、
I know Japanese hospitality is _____________ all over the world, but this is taking it way too far.
A:renowned
B:good
C:perfect
D:popular
答案: renowned
第七章 单元测试
1、
Product range refers to the set of products made by a company.
A:对
B:错
答案: 对
2、
Product placement refers to the use of a well-known person to advertise products.
A:对
B:错
答案: 错
3、
Product launch happens when products are used in films or TV programmes.
A:对
B:错
答案: 错
4、
Product circle refers to the length of time people continue to buy a product.
A:对
B:错
答案: 错
5、
Product launce is the introduction of a product to the marke.
A:对
B:错
答案: 对
6、
__________ is the name given to a product by the company that makes it. ( )
A:brand image
B:brand stretching
C:brand awareness
D:brand name
答案: brand name
7、
__________ is the practice of using an existing name on another type of product. ()
A:brand image
B:brand stretching
C:brand awareness
D:brand name
答案: brand stretching
8、
____________ refers to the ideas and beliefs people have about a brand. ( )
A:brand image
B:brand stretching
C:brand awareness
D:brand name
答案: brand image
9、
_____________ refers to the tendency to always buy a particular brand. ( )
A:brand loyalty
B:brand image
C:brand stretching
D:brand awareness
答案: brand loyalty
10、
_______________ shows how familiar people are with a brand. ( )
A:brand loyalty
B:brand image
C:brand stretching
D:brand awareness
答案: brand awareness
第八章 单元测试
1、
In marketing mix, promotion focuses on setting prices that are attractive to particular groups of customers (segments) and that are profitable for the company.
A:对
B:错
答案: 错
2、
In a book of marketing, Chapter of “channels of distribution” focuses on ways in which products and services get to their intended markets.
A:对
B:错
答案: 对
3、
Marketing begins long before a product hits the shelf.
A:对
B:错
答案: 对
4、
Customer solution means distributing the product in the way most suitable for each type of customer.
A:对
B:错
答案: 错
5、
Customers are informed about products through advertising, sales literature and so on, but customers also communicate with the seller.
A:对
B:错
答案: 对
6、
In marketing mix, _________ refers to finding suitable distribution channels to reach these customer groups. ( )
A:Product
B:Price
C:Promotion
D:Place
答案: Place
7、
In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.
A:Product
B:Price
C:Promotion
D:Place
答案: Product
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