蠢辖瓤酥圈差菇顶遂凑疗习脱
莆笆雄景骂抽怀苏芜漂堤未档
绪论 单元测试
1、单选题:
An arrangement by which a monopoly producer or owner gives another permission for the exclusive right to manufacture or sell the products in a certain area. ( )
A:franchise
B:expertise
C:patent
D:budget
答案: franchise
2、单选题:
Choose the term described by the sentence: Written contract or certificate of insurance. ( )
A:budget
B:franchise
C:referee
D:policy
答案: policy
3、单选题:
Choose the term described by the sentence: A special right to an inventor to be the only person to make and sell, or to authorize others to make and sell a newly-invented machine or process. (
)
A:return
B:patent
C:budget
D:portfolio
答案: patent
4、单选题:
Choose the term described by the sentence: All forms of man-made obstructions to international trade other than tariffs, including prohibitions and quotas, etc. ( )
A:franchise
B:non-tariff barrier
C:expertise
D:return
答案: non-tariff barrier
5、单选题:
Choose the term described by the sentence: The entire collection of investments in the form of stocks, bonds, or certificate of deposits for purposes other than controlling. ( )
A:budget
B:portfolio
C:patent
D:return
答案: portfolio
6、单选题:
Choose the term described by the sentence: One in which one of the parties agrees to supply, at the contract price, a complete product ready for use, such as a new home, factory, ship, etc.. ( )
A:return
B:turnkey contract
C:patent
D:royalty
答案: turnkey contract
7、单选题:
Choose the term described by the sentence:An account of probable future income and expenditure during a stated period, usu. a year used as a guide in making financial arrangements. ( )
A:return
B:portfolio
C:patent
D:budget
答案: budget
8、单选题:
Choose the term described by the sentence: The gain from an investment, either as income or yield or as profit on the sale of the investment. ( )
A:portfolio
B:budget
C:patent
D:return
答案: return
9、单选题:
Choose the term described by the sentence: Expert knowledge or skill, esp. in a particular field; know-how. ( )
A:franchise
B:non-tariff barrier
C:expertise
D:return
答案: expertise
10、单选题:
Choose the term described by the sentence: A person or company granting license. ( )
A:employee
B:authority
C:expertise
D:licensor
答案: licensor
11、单选题:
Choose the term described by the sentence:The price at which one currency can be exchanged for another currency. ( )
A:loan
B:exchange rate
C:draft
D:debt
答案: exchange rate
12、单选题:
Choose the term described by the sentence: Social or natural calamities that take place beyond the control of a contracting party.( )
A:hazard
B:force majeure
C:disaster
D:term
答案: force majeure
13、单选题:
Choose the term described by the sentence:The amount paid by an insured for coverage under the contract. ( )
A:expertise
B:insurer
C:premium
D:outstanding
答案: premium
14、单选题:
Choose the term described by the sentence: The act of paying a bill, debt, charge, etc.. ( )
A:recharge
B:premium
C:remittance
D:repayment
答案: repayment
15、单选题:
Choose the term described by the sentence:Upward and down ward movements in the economic system. ( )
A:commission
B:recession
C:fluctuation
D:concession
答案: fluctuation
16、单选题:
Choose the term described by the sentence:A person who carries on insurance as a business. ( )
A:licensor
B:underwriter
C:authority
D:employee
答案: underwriter
17、单选题:
Choose the term described by the sentence: Large-scale public services, such as water and power supplies, road, rail and radio communications, etc. needed to support economic activity, esp. industry, trade and commerce. ( )
A:infrastructures
B:expertise
C:investment
D:foundation
答案: infrastructures
18、单选题:
Choose the term described by the sentence:A business where the provision of risk capital is shared between two or more firms. ( )
A:private enterprise
B:multinational enterprise
C:firm offer
D:joint venture
答案: joint venture
19、单选题:
Choose the term described by the sentence: To fail to carry out an obligation. ( )
A:advent
B:perform
C:default
D:ascend
答案: default
20、单选题:
Choose the term described by the sentence: A binding agreement between two or more persons that is enforceable by law. ( )
A:term
B:know-how
C:license
D:contract
答案: contract
第一章 单元测试
1、判断题:
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:错
B:对
答案: 对
2、判断题:
A great company profile can be used as the only promotional tool for a business.
A:对
B:错
答案: 错
3、判断题:
Naturally, a successful and attractive company profile sheet can elicit (引出)direct orders as well as requests for more detailed information.
A:错
B:对
答案: 对
4、判断题:
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
A:对
B:错
答案: 错
5、判断题:
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
A:错
B:对
答案: 错
6、判断题:
The logo of a company can be included in its profile.
A:对
B:错
答案: 对
7、判断题:
A written company profile should be as long and comprehensive as possible.
A:错
B:对
答案: 错
8、判断题:
The company profile must be reviewed at any time when any change occurs in a company.
A:对
B:错
答案: 错
9、判断题:
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
A:对
B:错
答案: 对
10、判断题:
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
A:对
B:错
答案: 对
11、判断题:
Even though the origin story of our company is not colorful, we should share it in our company profile.
A:错
B:对
答案: 错
12、判断题:
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
A:对
B:错
答案: 对
13、判断题:
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
A:错
B:对
答案: 错
14、判断题:
Anything that does not help to build a company’s image should be removed from its profile.
A:错
B:对
答案: 对
15、单选题:
Which of the following is NOT true about company profiles?
A:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
B:Through company profiles, we can learn about the business condition, management and culture of a company.
C:It is unusual for a fax number to be contained in a company profile.
D:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
答案: It is unusual for a fax number to be contained in a company profile.
16、单选题:
How should we understand “accuracy”, one of the characteristics of company profiles?
A:Grammar in a company profile should be correct.
B:The information in a company profile should be completely accurate.
C:Punctuation in a company profile should be right.
D:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
答案: Using as many industry-specific terms as possible can be helpful to achieve accuracy.
17、单选题:
Which of the following statements is NOT true?
A:When writing a company profile, every possible detail about the company should be included.
B:When writing a company profile, headers and bullet points are often used to break up a long text.
C:The type of information a company profile includes and its length vary from company to company.
D: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
答案: When writing a company profile, every possible detail about the company should be included.
18、单选题:
What is the difference between the profiles of Starbucks and Philips?
A:The profile of Philips is more visually striking.
B:The profile of Starbucks is more concise.
C:The profile of Starbucks is more attention-grabbing.
D:The profile of Philips is more comprehensive.
答案: The profile of Philips is more visually striking.
19、单选题:
How is Starbucks named?
A:It’s named after a mate in Omoo.
B:It’s named after a mate in Typee.
C:It’s named after a mate in Moby Dick.
D:It’s named after a mate in White Jacket.
答案: It’s named after a mate in Moby Dick.
第二章 单元测试
1、判断题:
The term e-business is connected with retailing and describes company to consumer communication using the Internet.
A:错
B:对
答案: 错
2、判断题:
Online auctions are the most common forum for C2C e-commerce.
A:对
B:错
答案: 对
3、判断题:
C2B electronic commerce is also known as e-tailing.
A:错
B:对
答案: 错
4、判断题:
In a B2C model the business responds to the consumer’s requested product and its price.
A:对
B:错
答案: 错
5、判断题:
The G2C business model allows citizens to interact with government agencies online.
A:错
B:对
答案: 对
6、判断题:
Compared with physical stores, online shops save their advertising costs.
A:对
B:错
答案: 对
7、判断题:
PayPal can only be used on eBay by merchants worldwide.
A:错
B:对
答案: 错
8、判断题:
The date, November 11th, is chosen to become Chinese Singles’ Day because the number “1” resembles an individual that is alone.
A:错
B:对
答案: 对
9、判断题:
According to the video, eBay is like a flee market, allowing you to get rid of anything you no longer want.
A:错
B:对
答案: 错
10、判断题:
The word “bid” is an offer to pay a particular price for something.
A:错
B:对
答案: 错
11、单选题:
Which of the following statement does NOT belong to the risk of shopping online for the buyers?
A:Procedure of payment.
B:Fake goods.
C:Disclosure of Privacy.
D: Low delivery.
答案: Procedure of payment.
12、单选题:
When was eBay auction site founded by Pierre Omidyar?
A:In 1997
B:In 1995
C:In 1994
D:In 1996
答案: In 1995
13、单选题:
Which of the following statement about PayPal is NOT true?
A:Using PayPal as a payment method allows users to collect money just in one way.
B:In October, 2002, eBay acquired the website PayPal.
C:By the acquisition , eBay closely links selling and payments into a single activity.
D:PayPal allows payments to be sent and received securely online.
答案: Using PayPal as a payment method allows users to collect money just in one way.
14、单选题:
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their .
A:orders
B:interests
C:prices
D:bids
答案: bids
15、单选题:
Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and .
A:land
B:tobacco
C:alcohol
D:drugs
答案: land
16、单选题:
In 2014, Alibaba Group held its IPO in .
A:NASDAQ
B:Hong Kong Exchanges and Clearing Limited
C:Toronto Stock Exchange
D:New York Stock Exchange
答案: New York Stock Exchange
17、单选题:
Through the process of IPO, a privately held company is transformed into a company.
A:closed
B:public
C:open
D:private
答案: public
18、单选题:
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a .
A:prospectus
B:prospect
C:award
D:decision
答案: prospectus
19、单选题:
In the initial stage of Alibaba, the threshold was taken to attract companies for free membership.
A:slow
B:high
C:low
D:fast
答案: low
20、单选题:
is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.
A:B2B
B: C2B
C:C2C
D:B2C
答案: B2B
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